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The Sparkle of Success: Swarovski Marketing Strategies & Mix
Swarovski: 'Igniting' their new brand identity | by Alexandra Schwab | Marketing in the Age of Digital | Medium
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How Swarovski's CEO plans to 'shock and dazzle' | Vogue Business
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Brand Positioning – Competitor Analysis | TIFFANY & CO
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How to Use Indoor Positioning Analytics to Benefit Your Business | Mappedin
Swarovski reveals new logo & brand identity
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Swarovski "reborn" in new brand identity - Inside Retail Australia
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Swarovski Rebrand | Work | Lippincott
The Sparkle of Success: Swarovski Marketing Strategies & Mix
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Swarovski shines bright in hard times with the most ambitious brand transformation and retail innovation
